AccelAero CRS with its inbuilt YM capabilities offers airlines adequate controls to price their inventory for maximum value, but with the evolution and growth of low cost and hybrid airlines and their complex competitive environments it became important to address the impact of some key elements into revenue planning:

a) Network sales because of the increase in contribution of multicity sales

b) Diversity of products, passengers and sales channels.

c) Interline and code share sales

AccelAero RevMax was developed to further refine the revenue maximization capabilities of AccelAero CRS and offer the benefits of traditional revenue management i.e. forecasting, overbooking, optimization, performance measurement and reporting.

What is different about AccelAero RevMax is the methodology of maximising revenue and starts with the data input, it analyses all elements of a booking and focuses on the passenger and not just the total load and revenue. A second distinguishing element is the capability to forecast with limited historic data as many of the hybrid airlines operate to tertiary airports and simulate scenarios using comparative models.

In a network of sales stations, the underlying shortcoming of many systems is that the revenue allocation does not take into account revenue targets at station levels leading to sub-optimal decisions that are driven purely by revenue; RevMax overcomes this with Network Sales Allocation System and Fares 360 to protect the revenue and yield targets of each station.

RevMax deploys CRM logic to maximize the revenue for example it is likely that an airline may reject a booking if the price undervalues seat yield, even if the total revenue from the passenger (ancillary included) is large.

RevMax is highly flexible and configurable according to the airline’s situation, route network, different points of sale, etc. RevMax can support both by recommendation and by command with manual verification before it is turned to automatic.

Once configured to command mode the RM controls the CRS efficiently, it opens and shuts booking classes and going beyond traditional approach in control of displacement and spoilage costs it can identify problem bookings and will cancel suspicious bookings and release seats.

AccelAero RM can help achieve remarkable results by augmenting decision making with accurate information on the demand, it can also extract data from various sources of business intelligence for reference purposes and display in an interactive manner.